Our challenge was to show the BMW i8 as the world’s most progressive supercar.

With its high-performance prowess and sustainable credentials, our campaign positioned the i8 as a paradox that will attract the right kind of attention.

The executions ran across key OOH sites around the UK, as well as in print and digital. Clear Channel even used the campaign as the best-in-class use of its most premium site, the consecutive 48” sheet panels along London’s Cromwell Road.