This Girl Can #FitGotReal

This Girl Can is back for round three. This time, we’re redefining what it actually means to get active with a campaign called Fit Got Real.

Our girls have full time jobs, full on kids and fully packed schedules, and they don’t have hours of time to dedicate to the gym, money to spend on the latest kit, or the relentless energy to achieve what the industry tells them ‘counts’. Until this changes, getting active feels like an impossibility.

So we decided to shine a light on all the less glamorous, less professional, and less conventional ways real women really get active all over the country. A celebration of all the stuff we all know is true, but no one really talks about.