Spotify needed help launching their biggest ever UK podcast.
The Receipts are agony aunts, but nothing like your aunt; real talk, ridiculously filthy, and unapologetically honest.
We showed that this podcast had ‘no filter’ by having the explicit language in our own adverts redacted. By giving it a sharable and playful tone, we organically reached over 1 million people on twitter. It ran across social, digital and OOH London - including huge sites at Boxpark and at Brixton Pop.