Terrence Higgins Trust The Condom Moment
Our challenge was to convince people to wear a condom and help Terrence Higgins Trust prevent the spread of AIDs.
We decided to tap into the internal monologue we all have; that condom moment when you know you probably maybe definitely should put one on, but then don’t.
This script was written at an event put on by Terrence Higgins Trust, where creatives teams volunteered their time to pitched for the work. Our work won, and this is the end result.