35 to 45 year olds don’t listen like they used to. They’re more likely to be smashing avocados than listening to Smashing Pumpkins. Spotify wanted us to help change this. 

We tapped into music nostalgia with a reminder that although your life might have changed, your music taste probably hasn't. 

The "Listen like you used to" campaign launched as OOH around the UK, with pre-roll, digital and social support.