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For Grant’s Signature Whisky’s sponsorship of the Euro Qualifiers, our challenge was to create a natural link between football and whisky - in a market so massively associated with beer.

To do this, we created #SignatureCelebrations; a tribute to the world’s best football celebrations, reenacted by highly trained dancers.

This campaign didn’t just demonstrate the joy and camaraderie synonymous with the beautiful game, but also highlighted the craft and artistry behind the product.

The spots ran across all Sky Sports Euro 2016 qualifiers.