Our challenge was to make The Big Issue relevant in a world where the magazine industry is struggling more than ever. To do this, we helped launch Change Please; an innovative new coffee brand staffed by the homeless to help the homeless.
The idea was simple, we tap into the nation’s thirst for premium coffee, and get people living on the street to sell it on the street. To do this we hired homeless people, trained them, housed them, and gave them the tools they needed to make a life changing cup of coffee.
The coffee is stocked in major UK supermarkets, on all Virgin Atlantic trains and flights and has just launched in Australia. On top of that, we've now helped over 100 people work their way out of homelessness.