Despite being the UK’s largest children’s charity, people had surprisingly little awareness about the work Barnardo’s do. Our challenge was to get back on people’s radar.
To do this, we ripped up the rulebook of children’s charity advertising, eschewing sad eyes and sorrow filled music for something far more powerful.
Using stories based on true events, the campaign focused on the idea that no matter how dark a child’s past, with your support, a brighter future awaits; because incredible things happen when you believe in children.
The campaign ran across TV, Cinema, Print, Online, Social, Retail and OOH.
Bronze Film Craft Music - 'Gymnast'
Winner Believe In Me
Bronze Use of Licenced Music - 'Gymnast'
Winner Non-Profit - Believe In Me
Winner Brand Development - Believe In Me
Wood Pencil Cinematography - 'Gymnast'
Wood Pencil Direction - 'Gymnast'
Wood Pencil Music - 'Gymnast'
Wood Pencil Music - 'Ballerina'