- about -
- awards -

Despite being the UK’s largest children’s charity, people had surprisingly little awareness about the work Barnardo’s do. Our challenge was to get back on people’s radar.

To do this, we ripped up the rulebook of children’s charity advertising, eschewing sad eyes and sorrow filled music for something far more powerful.

Using stories based on true events, the campaign focused on the idea that no matter how dark a child’s past, with your support, a brighter future awaits; because incredible things happen when you believe in children.

The campaign ran across TV, Cinema, Print, Online, Social, Retail and OOH.

Cannes Lions
The APA Show

Third Sector Awards


Bronze  Film Craft Music - 'Gymnast'
Winner  Believe In Me
Bronze  Use of Licenced Music - 'Gymnast'
Winner  Non-Profit - Believe In Me
Winner  Brand Development - Believe In Me
Wood Pencil  Cinematography - 'Gymnast'
Wood Pencil  Direction - 'Gymnast'
Wood Pencil  Music - 'Gymnast'
Wood Pencil  Music - 'Ballerina'